The AppsFlyer Performance Index
Global & Regional Benchmarks (H1, 2016)


Mobile app marketers must deliver the right mix of scale and retention to be ROI positive. In the H1 2016 edition of 
The AppsFlyer Performance Index, we analyze over four billion installs of thousands of apps to rank the following:

  • Top media sources per platform (iOS, Android) and per region (APAC, N. America, Europe, Latin America and Global)
  • Top media sources for gaming and non-gaming apps
  • A comparison between H2 2015 and H1 2016

This is a must-have resource for app marketers. Get the fresh insights you need to pinpoint your ideal app marketing mix